Our audience is about 20 years old, and are considered to be intelligent. Many of them go to university to study subjects like English and Psychology. They are predominately male, but the margin between the genders is small.
Our audience is interested in finding out more about the world around them; they do not accept what they are told without first questioning and coming to their own conclusions. They are interested in conspiracy theories, but are realistic about them - for example, although they might believe that the government are hiding something from the general public, they are more sceptical about aliens.
They also enjoy socialising, and are by no means friendless. Many people would consider our audience to be 'the life and soul of the party' because of their confident nature and friendly demeanour.
When it comes to thrillers, our audience enjoys a more complex plot which requires them to think and make judgements for themselves, rather than having the plot spoon fed to them. For this reason, they prefer psychological thrillers such as 'Eagle Eye' (D.J. Caruso, 2008) and 'Memento' (Christopher Nolan, 2000).
In order to appeal to this audience as fully as possible, we decided to make our thriller a psychological-conspiracy thriller, with a complex plot that requires the audience to make some assumptions for themselves.
Fantastic target audience description. Well done!
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