Wednesday, 19 January 2011

Some more Audience Feedback

Today, after seeing the mixed reactions in the previous audience feedback, Roisin and I decided to do some more feedback with a different sample group. We asked 8 people - 4 boys and 4 girls so that we had a mixed-gender viewpoint. We definitely noticed a difference between the male and female opinions, which is good in a way, as we actively aimed our product at women.

Here is some of the feedback that we received:
  • The sweeping round the piano shot was good
  • The robin and other random shots were good
  • Some people thought the camera flash in the Spring section looked cheesy, but more people thought that it looked good
  • Some people said that we filmed on a good day for the weather, and that they liked the 'misty-ness' of the shots
  • The 'random' nature shots many people liked as well
  • Most people liked how the random shots changed with the music (on the beat - most people thought that the visuals and music went together very well)
We also decided to ask about some of the issues that the previous audience feedback raised, so as to see if the opinions given were thought by everyone, or just the people that Gemma asked. Most people said that if they saw it on a music channel, then it wouldn't look out of place, which is a good thing, and one person even said that it reminded them of a video by Ellie Goulding. Her music is of a similar style to Regina Spektor, so it is good that one of our respondees could see this link, as it means that this video will appeal to our target audience. I have attached a link to the video by Ellie Goulding, and having watched it, I can definitely see the resemblance (except I think the mist in her video is intentional!).



Once again showing the difference between our target audience - women - and men, none of the boys we asked even noticed the costume changes, whereas all of the girls saw and commented on it. This is a good thing, as when we were planning this video, we decided to aim it at women by doing things such as costume changes. One thing that I don't personally see as a problem, but others might, is that nobody in the group immediately spotted the 'seasons' theme, but they could see it after we pointed it out. However, we all agreed as a group that a performance based music video would be easier, and a theme of 'seasons' will always be more thematic than narrative.

Anyway, overall, everyone in the audience thought that it was a very good, professional video (we even got a round of applause when it finished!) and they really struggled to think of anything that we could improve. It was also quite nice to have a group of people who didn't take media studies (none of them at all), as we could get a completely novel point of view compared to our own media-filled brains.

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