Florence and the Machine's website has common motifs with her album 'Lungs' (such as the lung style necklace that she wears on the album cover, and is seen in the top left hand corner of the webpage). The general feel of the webpage is that of undiscovered treasure with the gems and corsage seen at the top right hand side of the page and the wooden background. The antique-y feel of the page (seen in the photograph in sepia tones with 'fold' marks) matches well with Florence's vintage style and the tone of her music. What is quite common in many band sites, but perhaps slightly unachievable in our own webpage, is the use of interactive parts of the page, such as the lungs, which have the navigation menu on them and 'breathe' as you hover over them.
Things that I would like to take from this page and use in our own:
- The embedded video on the right hand side and the music player at the top - helping fans or possible fans to experience her new music and see her videos.
- The way the 'look' of the site matches the sound of her music and the way she dresses, giving a cohesive feel to the brand of 'Florence and the Machine' as a whole
- The use of modern and new technologies such as 'facebook this', obviously aimed at a young, modern target audience
- The antique look used in this site would go well with Regina Spektor's sound too, so we could maybe look at achieving a similar finished product
This is the embedded video player seen on the homepage:
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