Audience Research

To help our group decided on some themes for our and music video and what they like about music videos, together we went out to ask our target audience. However, we also did ask people outside our target audience because there will always be fans of music/music videos that are necessarily involved in there target audience. So here is our questionnaire and there response to it.

1) How old are you?
17, 17, 17, 17, 17, 25+, 16, 16, 26, 36

2)Are you male or female?
Male = 3
Female = 7

3) What genre of music do you like?
Rock x4, Indie x3, RnB x2, Pop x2, Folk x2, metal, jazz, anything in the the charts
(Please note: they were allowed to list as many as they wanted to)

4) Do you prefer performance or narrative music videos?
Performance = 1
Narrative = 9

5) What you expect to see in a music video?
- Women
- Julian Casablancas
- Some kind of story line, not boring women "bouncing" around
- Topless guys
- A story
- A story line that actually reflects the lyrics, not some random things
- The singer
- Topless men
- Topless men, performer, story, fast editing, special effects

6) Do you think females are portrayed in a positive way in music videos? And why?
- Yes they are, its all good
- No, most are portrayed as objects - something you look at
- No, very poor role models in which younger girls look up to
-No, they look like sluts
- No, they are portrayed as hooker that are a material bonus to fame
- It depends, usually on the singer
- No, they are very bad role models
- No, they are seen as objects
- No, they are only seen as sexual objects and under the power of men
- Depends on the genre. I think it has got better in recent years, however, the stereotypical 'semi naked girls' are still used in RnB/Rap genres.

7) What is your favourite music video?
- Westlife - Home
- Enrique Lglasies -Hero
- Damien Rice - 4 crimes
- Meat Loaf - I would do anything for love
- Queen - I want to break free
- Red hot chili peppers - Otherside
- The Strokes 0 You only live once
- Hellogoodbye - In my arms