Thursday, 25 November 2010

Visual Demographic/Psychographic Profile

Above is a visual representation of the demographic and psychographic profile of our target audience, made from a collage of pictures we found in magazines and newspapers. We also did a mind map of our target audience's wants and needs. As shown in the pictures, our target audience has good taste in clothes etc and enjoys socialising (basically everything described in the previous post). Although this post is not strictly necessary, as everything we see here is on the post before, we thought it would be nice to showcase this, as we did spend a lesson doing it, and it seems a waste if no-one gets to see all our hard work!

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