Commenting on Audience Research

For our audience research questionnaire, we all thought very carefully on what questions we would like to know the answers to. We asked the genre and age question because we feel our main target audience is females and around the ages of 16 to 20. However, it was question number 6 that really stood out as our leading question.

Question 6 was 'do you think that females are portrayed in a positive way in music videos? And why?' Over many years now, females have been portrayed in certain ways and this has just been excepted so all genres of music portray females like this.

Here are a two examples of how female artists portray themselves:

Shakira - 'Whenever, wherever'

http://www.youtube.com/watch?v=g_LkjpYx8do&feature=BF&playnext=1&list=QL

Alexandra Burke - 'Start without you'

http://www.youtube.com/watch?v=oyBq21FtL1s&feature=BF&list=QL&index=4

As you can see that both of these artists are wearing very tight and reveling clothes and this is how most females are portrayed. Alexandra Burke's music video is interesting as it features topless men and this is a way that men can be portrayed. In our questionnaire as well, we asked 'What do you expect to see in a music video?' and 3 answers was topless men.

However, women are also portrayed badly in male artists videos. Here is examples of this:

Taio Cruz - 'Dynamite'



Taio Cruz - 'Break your heart'



As you can see, also in these videos, the females are all doing 'sexy' dances and wearing very revealing clothes.

In our music video, we are going to break the way women are portrayed. To do this we aren't going to have our actor 'Amy' doing any 'sexy' dancing and the clothes that she will be wearing will be suitable for her figure and will not be revealing. We are doing this because in our questionnaire, it was mainly the females who answered that females aren't portrayed in a positive way, therefore, as the are our target audience, we have decided to listen to them and portray females in a positive way in our music video.