The Digipack I have chosen to analyse is Laura Marling's album 'Alas, I Cannot Swim'. Laura Marling is a folk singer/songwriter from Hampshire, England. Both her albums 'Alas...' and her most recent 'I Speak Because I Can' were nominated for mercury prize awards. She has been associated with a number of well known artists in the UK, including Noah and the Whale, Mumford and Sons and the Mystery Jets. She is only 20 years old!
The front, back and inside of the album has a definite floral theme throughout, with the cd itself printed with a picture of a flower. The colour scheme is warm and has a folk theme to it; much like her music. There are no pictures of Marling herself, this is fairly unconventional of albums, as they mostly include at least one picture of the artist in order to satisfy the demand of close-ups made by the record label. As seen in the picture, the back page of the digipack has a picture similar to the one on the front of the album, and includes thank-you's.
The booklet includes various drawings and lyrics to the songs featured on the album, a really simple design, with a background meant to look like an artist's sketchbook. Once again the theme is very pastoral in a way, using images of nature and people living, it seems, as one.
I think this album has a great theme and the idea of nature suits Marling's style. Our music video will be very similar to this, as we are hoping to incorporate the surroundings a lot within it. I would definitely try to add at least one or two pictures of our artist in order to link it easier. This idea of a strong female solo artist is definitely something we would like people to connote from our own digipack. I like how the lyrics are in the booklet, in a really simple but effective font. Overall, for me, this digipack will definitely be an influence on how I approach creating our own.
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